April 24 - 26, 2018 in New York City
Venue, Pricing, & Registration Information
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Tuesday, April 24 • 10:15am - 12:15pm
Workshop B: How to Tackle Measurement Challenges Through Strategy, Business-Driven Communications and HR Goals
Brilliant Ink & Poppulo

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One of our greatest opportunities as internal communications and HR professionals is to effectively unlock the power of employee data. While our colleagues in Marketing have long used data-driven insights to set and refine strategies, we’ve faced a number of challenges — from a lack of resources and tools, to lack of clarity around which metrics will help us move the needle.

In this highly interactive workshop, we’ll dive into some of your greatest measurement challenges and brainstorm ways to overcome these barriers. We’ll discuss various measurement approaches, and then strategies for both defining and effectively measuring business-driven communications and HR goals.

After participating in this workshop, you’ll understand how to:

  • Implement the right measurement strategy to elevate your role in the organization
  • Set communications and engagement goals that clearly connect to business goals
  • Identify and prioritize engagement metrics, from Open and Click Rates to Employee Net Promoter Scores
  • Develop different reporting approaches for different audience requirements
  • Use people data to effectively meet your communications and engagement goals
  • Translate date into actionable insights

Ann Melinger, CEO
Brilliant Ink
Bill Joor

avatar for Ann Melinger

Ann Melinger

CEO, Brilliant Ink
I've spent the last 15+ years counseling organizations on improving employee engagement and business results. Employee engagement is my passion and I believe strongly in the role that communications plays in helping people feel good about the work they do every day. I believe my work... Read More →

Tuesday April 24, 2018 10:15am - 12:15pm EDT
Morgan Rm, 2nd Level, New York Marriott East Side 525 Lexington Ave at 49th St, New York, NY 10017

Attendees (1)