One of our greatest opportunities as internal communications and HR professionals is to effectively unlock the power of employee data. While our colleagues in Marketing have long used data-driven insights to set and refine strategies, we’ve faced a number of challenges — from a lack of resources and tools, to lack of clarity around which metrics will help us move the needle.
In this highly interactive workshop, we’ll dive into some of your greatest measurement challenges and brainstorm ways to overcome these barriers. We’ll discuss various measurement approaches, and then strategies for both defining and effectively measuring business-driven communications and HR goals.
After participating in this workshop, you’ll understand how to:
- Implement the right measurement strategy to elevate your role in the organization
- Set communications and engagement goals that clearly connect to business goals
- Identify and prioritize engagement metrics, from Open and Click Rates to Employee Net Promoter Scores
- Develop different reporting approaches for different audience requirements
- Use people data to effectively meet your communications and engagement goals
- Translate date into actionable insights
Ann Melinger,
CEOBrilliant InkBill Joor
Poppulo
