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April 24 - 26, 2018 in New York City
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Wednesday, April 25 • 9:50am - 10:25am
Measure Behavior, Not Internal Communications, to Drive Recruitment
Bloomberg LP

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How many of your employees read last week's intranet article? Did you generate awareness about open enrollment? Has your CEO's strategy video gone viral on Yammer yet?


Measuring employee communications as though you are a publisher selling advertising is a mug's game. Unless, of course, you are selling ads in your employee newsletter. But you're not, are you? So, stop counting clicks and refocus your energy on the observable behaviors that propel your business rather than generating nebulous non-outcomes like awareness.


Instead of measuring communications, learn to focus on employee activation and see improvements to your ability to use communications to drive recruitment outcomes, including learning:


  • Why strategic planning is essential to meaningful measurement
  • Why the term "internal communications" is long overdue for retirement
  • The fundamental difference between performance metrics and improvement metrics
  • The digital drivers challenging historical asymmetries of power between employers and employees and how professional communicators need to change their tune
  • Easy-to-implement killer employee activation tactics


Ethan McCarty, Global Head of Employee and Innovation Communications
Bloomberg LP 

Speakers
avatar for Ethan McCarty

Ethan McCarty

Global Head of Employee Communications, Bloomberg LP
Ethan McCarty is the Global Head of Employee and Innovation Communications for Bloomberg LP. where he leads a team of internal, multimedia and external communications professionals who activate, inform and enable Bloomberg’s 18,000+ employees worldwide. Externally, Ethan’s team... Read More →


Wednesday April 25, 2018 9:50am - 10:25am EDT
Astor Rm, Lower Level, New York Marriott East Side 52 Lexington at 49th St, New York, NY 10017

Attendees (2)