April 24 - 26, 2018 in New York City
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Thursday, April 26 • 10:10am - 10:45am
How to Inspire, Engage and Connect Employees and Customers through Storytelling
Alliant Credit Union

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As internal communicators, we often struggle to engage the organization and report on stories from all across the company. Alliant Credit Union found that the brand journalism concept was conducive to engaging all business functions to source story ideas, promote employee recognition and use stories to champion the Alliant brand, gain alignment and drive the business strategy.

This session will offer insight into best practices to help you:

  • Break silos and build an internal news desk environment
  • Evaluate story submissions for audience, channels and format
  • Establish roles and responsibilities for the newsroom team
  • Stop fearing creativity, and start telling a better story, to show that our products and services do favorably impact our customers’ lives

Arek Gazda, Internal Communications Manager
Alliant Credit Union

avatar for Arek Gazda

Arek Gazda

Internal Communications Manager, Alliant Credit Union
Arek is a communicator and employee advocate focused on engagement, recognition and brand journalism. In his career, he’s worked on establishing communication platforms that included intranet portals, electronic communication stations and face-to-face leader communications. One... Read More →

Thursday April 26, 2018 10:10am - 10:45am EDT
Astor Rm, Lower Level, New York Marriott East Side 52 Lexington at 49th St, New York, NY 10017

Attendees (2)